LinkedIn's added audience insights; YouTube cuts off 'fake news' channels; Amazon and DoorDash change their tune on tipping; and more

MORNING SCOOP

British Airways botches an external email, Southwest gate crew scores goodwill, and Target gains a Disney presence

Also: How social media teams can help their PR counterparts, YouTube and Apple Music offer curated playlists, and AT&T scrambles as 20,000 employees strike.

BRAND JOURNALISM

How brand journalism boosts U. of Alberta’s visibility—and reputation

The university’s robust storytelling is reeling in a wider audience, landing more media coverage, and showcasing superstar faculty members.

PR DAILY AWARDS

Announcing the launch of PR Daily’s Video & Visual Awards

We want to see how you’ve used compelling visuals to captivate and inspire audiences. Enter your works of art by Nov. 1.

RESEARCH SNAPSHOT

Small social media followings have high engagement rates

It’s the quality, not the quantity that counts when it comes to engaged audiences on Instagram and Twitter, says a new study.

PR

Why PR and publicity should be considered separately

Plenty of PR pros balk at the notion that their jobs are only about securing media coverage and boosting brand visibility. Here’s why many practitioners shun the word “publicity.”

MORNING SCOOP

LinkedIn offers marketers more data, YouTube curtails ‘fake news’ about Hong Kong, and Amazon and DoorDash cave on tipping

Also: Overstock chief resigns over Butina tryst, bartering campaign work for beer, and how your own politics dictate your stand on your leaders’ political assertiveness.

CONTENT MARKETING

15 crucial content marketing resources and tools

Whether your team needs help with web design, SEO, social media or video production, this list is bursting at the seams with helpful digital assets.

PR

Infographic: What communicators should know about fonts

What’s the difference between a font and a typeface? Which fonts are preferred by online readers and consumers? Here’s what brand managers and marketers should keep in mind.

RAGAN AWARDS

Show off your internal campaigns, projects and intranets

Enter Ragan’s Employee Communications Awards by Oct. 4 to showcase how your internal comms efforts drove employee engagement and inspired your workforce.

SOCIAL MEDIA

15 courses to improve your social media knowledge

Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? Here are some free—and not so free—options to learn more.

MORNING SCOOP

Many fooled by Instagram hoax, Spicer joins ‘Dancing with the Stars,’ and LinkedIn shares coveted skills

Also: Consumers ridicule care guidelines for Apple’s credit card, how to prepare for another privacy act, and a heartwarming tale from Orlando’s airport.

AWARDS

Kroger’s audacious plan to limit food waste is boosting staff pride

The grocer is undertaking a ‘moonshot’ initiative to drastically reduce its own environmental impact and end hunger in the U.S. The results so far are eye-opening—and award-winning.

JOBS OF THE WEEK

30 jobs in the PR and marketing world

Confused about how to compose the ideal résumé? Consider these tips. Then, check out our roundup of current job openings.

PR DAILY AWARDS

Announcing PR Daily’s Media Relations Awards winners