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Little Big Shots Draws 14.8 Million Viewers, and NBC Looks to Cash In With Advertisers 6 episodes left to woo new brands By Jason Lynch NBC is used to dominating broadcast ratings on Sunday nights, but it usually only happens during football season. The network's Sunday fortunes routinely dry up once Sunday Night Football signs off for the year.
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How CNN Raided the Competition to Raise Its Politics Game Doubled staff with hires from Politico and The Hill By Mark Joyella In the run-up to the 2016 election, CNN worldwide president Jeff Zucker made the decision to go "all in" on politics—on television, sure, but also online. "Our digital coverage needed to be as ...
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Why Anthony Bourdain Is Bullish on the Future of Long-Form Digital Storytelling Parts Unknown star values unique voices By Lauren Johnson Anthony Bourdain, the celebrity chef turned TV show host, believes there's untapped potential with digital media to dive deeper into food and travel stories.
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Is This Lane Bryant Ad With Ashley Graham and Other Curvy Models Too Much for TV? Brand says the spot was rejected By Gabriel Beltrone In a scandal that may spark déjà vu among observers with a long memory, retailer Lane Bryant is accusing TV networks ABC and NBC of refusing to air a body-positive lingerie ad featuring plus-size ...
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Why USA Network's Mr. Robot Put a 100-Foot Ferris Wheel in Downtown Austin [Video] Activation brings Coney Island to SXSW skyline By Kristina Monllos USA Network's critical darling, Mr. Robot, created major buzz at last year's South by Southwest where it premiered the show and won the festival's audience award. So it only makes sense that the network ...
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Infographic: The Video Sites Millennials Can't Live Without (and the Ads They Can Live With) YouTube, Netflix and social all surpass TV By Carrie Cummings Media consumption habits of the younger generation are increasingly relevant to marketers as Gen Zers begin to overtake millennials as the demo du jour. In its annual Acumen Report, Defy Media studies how Gen Z and ...
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Former NBA Players Pick Which Presidential Candidate Would Make the Best Owner [Video] Charles Barkley weighs in on Donald Trump By Tim Baysinger Being the President of the United States and owning a professional sports franchise has their share of similarities. You need to be a strong, decisive leader, you need to know how to delegate, and you have to ...
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