What are you hoping to get out of your marketing technology? Do you need help getting there? At the heart of marketing technology, customer data platforms offer marketers and advertisers a powerhouse of capabilities to drive relevant, personalized customer experiences. And at the heart of the CDP lies the data that fuels customer insights. In a recent research study, nearly two-thirds of marketing leaders said they look to service providers to maximize value from their marketing technology investment. Join Martin Kihn from Salesforce and Lora Schordock from Acxiom to learn how brands benefit from the powerful combination of Salesforce CDP supercharged with Acxiom data to create more meaningful customer experiences and how to quickly get value from your marketing technology investment. Speakers: Martin Kihn, SVP Strategy, Marketing Cloud at Salesforce Lora Schordock, VP of Business Development at Acxiom
