Even with an NYSE and Nasdaq market selloff, with quarantines, with national emergencies, marketers can use their unique skills to help their companies and clients find the opportunity. It is, of course, seriously hard.

With marketers across the globe dealing with evolving challenges and working from home, MECLABS Institute brands are holding a series of YouTube Live events to bring us all together and spark your thinking on how you can pivot your brand based on its value proposition. Join us today at 3 p.m. EDT. 

Recently, one of our email subscribers wrote in and said he had been following our content and applying the principles he had learned to create an exceptional landing page but wanted to be sure he was on the right track. Our founding director Flint McGlaughlin wrote him back with some suggestions. 

There’s a misperception that creatives have about marketing research, that it’s only boring stuff like Winsorized samples and spreadsheets. But don’t let those folks with the PhDs and ANOVA calculations monopolize understanding of the customer. Do your own research to step up your understanding of human behavior.

To help you improve your calls-to-action, we’ve created six interactive PDF checklists that help to mitigate negative responses with strategic overcorrection methods.

These are specifically designed for your team – something practical to hold up against your CTAs to help the time-pressed marketer quickly consider the customer psychology of your “asks” and how you can improve them.

• Infographic: How to Create a Model of Your Customer's Mind
• The MECLABS Value Proposition Toolbox
• Marketing Swipe File Bundle: Transformative discoveries from 73 valid marketing experiments
• Infographic: The 21 Psychological Elements that Power Effective Web Design 
• Email Marketing: Bundle of 6 checklists to optimize your email marketing
• MarketingSherpa Customer Satisfaction Research Study
• A Model of Your Customer's Mind: 21 charts and tools have helped capture more than $500 million in test wins
• Test Planning Scenario Tool
• Mobile A/B Testing: Quality assurance checklist
• MarketingSherpa Landing Page Handbook: How to raise conversions – data and design guidelines