As more and more media companies and social media platforms invest heavily in live streaming, Mari Silbey explains the boom.
"Why the sudden rush to live video?" she asks. "The answer is advertisingor at least the assumption of a future advertising payout for live video streams. For the most part, broadcasters and other media companies are trying to stake out their territory with live streaming today even if it doesn't generate new revenue quite yet. Facebook, for example, is reportedly considering testing ads within Facebook Live, a platform that it's using to try to draw in more content producers. But the company hasn't settled on a monetization strategy yet." |
