Hi John,

When it comes to working with creators in 2025, brands have a lot to think about:

• AI is fine-tuning creator discovery and measurement. 
• Brands are shifting from ad-hoc to episodic creator content partnerships. 
• And then…there’s the TikTok of it all.

To help unpack everything, EMARKETER Senior Analyst Sara Lebow and I are excited to host our first live Summit of the year: Creator Economy Trends 2025 on Friday, February 7.

You won’t want to miss this one. Our expert analysts Jasmine Enberg, Sarah Marzano, and Minda Smiley will chat live with leaders from brands like Taco Bell, Little Chonk (yes, of Maxine the Fluffy Corgi fame), and Uber to get the scoop on what’s next.

You can see the full agenda here and register to save your spot for the livestream.

See you next Friday!