It’s time to challenge the belief that the market for organic traffic around any given topic is unknowable. It is actually quite objective and, when measured properly, can provide the context that’s glaringly missing from modern SEO strategies and make organic content part of a winning go-to-market strategy. Join Ryan Brock, Chief Solution Officer at DemandJump, as he reveals how to revolutionize your SEO approach using Pillar-Based Marketing as a unifying methodology that allows you to include SEO in your go-to-market strategy confidently. After this session, you’ll walk away knowing: How to shift your evaluation of keywords from “this drives a lot of traffic” towards “this is a crucial topic that I must address if I want to build authority on this topic.” How to create a repeatable, step-by-step process for identifying new organic traffic markets and sizing them up, and working towards their total domination. Speaker: Ryan Brock, Chief Solution Officer, DemandJump
