| Disorganized content workflows can be a recipe for disaster. So itâs imperative that product assets are organized, controlled, and accessible to a range of internal and external stakeholders. Using digital asset management (DAM) and other technologies, McCormick is transforming how product content is created and used across its organization. Join Leah Carlson, Sr. Manager, Global Content and Technology at McCormick & Company, Inc. and Jake Athey, Vice President of Marketing & Sales at Acquia, as they discuss the challenges, opportunities, and lessons learned through McCormickâs DAM journey.
Speaker: Leah Carlson, Sr. Manager Global Content and Technology at McCormick & Company, Inc. Jake Athey, VP Marketing & Customer Experience, Widen, An Acquia Company
Thank you,
The MarTech and Digital Marketing Depot Teams
P.S. If you can't make the webinar, register anyway and we'll send you the video recording of the webinar later in the day. |
