| | Pairing a first-party data strategy with a one-to-one marketing strategy will help your teams remain aligned to ensure messages are both targeted and personalized. This needs to happen from the very first interaction at the point of ingestion. To get to the level of personalization consumers have come to expect, comprehensive customer profiles need to be built with demographic and behavioral insights.
Join Katie Intrater, Vice President of Business Development with AtData and Lars Helgeson, Founder and CEO of GreenRope as they share their perspectives on the importance of clean, complete, and connected data to optimize your CRM.
You will learn:
Data collection techniques to improve foundational information
First-party data optimization tactics to enhance customer profiles and fill data gaps
Omni-channel strategies to hit customers with the right message on the right channel
Plus, tips to ensure your CRM never goes stale
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| | | | | | | | | | See how AI services can help, augment, or assist users in their day-to-day content management tasks.
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| | | | | | | | | Discover the latest trends and best practices for collecting, unifying, and using consented data. | | | | |
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