Drive ecommerce growth in time for the holidays
| | | Google projects a massive 15.5% YoY lift in ecommerce holiday sales this year, as consumers start shopping much earlier in the season. This trend, combined with shifts in economics, privacy, behavior, and ad types, means savvy brands have an immense opportunity to win this holiday season through good targeting, diverse ad types, and smart modeling. Join experts from Google and EXCLUSIVE on Wed., Sept 7th at 2:00 PM ET/11 AM PT to learn how to: Capitalize on Sept & Oct waves of holiday shopping Build & optimize Performance Max ads for the holidays Activate YouTube to drive sales at low CPMs Use Media Mix Modeling to plan ad spend across channels Inform ROAS targets by looking at customer lifetime value | | |
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