Also: VideoAmp's jump in the alternative TV measurement race Credit bureau Experian linked with such talks but intense competition proves a hindrance.
| The industry's leading data onboarding company LiveRamp has discussed a potential sale in recent months, including to credit bureau Experian, according to sources familiar with the developments. Additional coverage: This year, both sellers and buyers plan to increase the amount of inventory bought using alternative measurement sources other than Nielsen, which it’s safe to say has had a bumpy few years. VideoAmp appears to have the lead. More in this Digiday+ Media Buying Briefing. Name brand publishers can try all they want to reduce their carbon footprints, but some experts worry that made-for-advertising sites will prevent much progress from being made. Execs from Digitas, HP, OMD and elsewhere see AI helping to streamline workflows and create content for programmatic ads. Aside from a 30-second spot that appeared during the season finale of Vanderpump Rules, razor brand Bic has stopped spending on linear TV. Billion Dollar Boy is using artificial intelligence to boost the creator economy — in particular to improve the search and discovery of influencers. Digiday will be at Cannes Lions 2023 this year. Don’t miss our on-the-ground coverage — sign up for our daily briefing, which will be sent throughout the event, from June 19-24. See you there! Other things to know about Join us on July 13 just outside of NYC at the Digiday Publisher Golf Outing for a chance to connect with industry leading publishing execs over a casual round of golf followed by a happy hour. Secure your spot before June 14 to receive the lowest rate on passes. As agencies focus on optimizing return on ad spend and cost-per-acquisition, they are increasingly seeking out retail media networks. Sponsored by Best Buy Ads. Overuse of blocklists can create significant roadblocks for diverse, equitable and inclusive advertising and media. Sponsored by Al Jazeera Media Network. | | |
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