LiveRamp or Die Hard

Hi there,

Thanks for your time this morning.

As Google is expected to become the latest browser to phase out third party cookies, new companies are hoping to fill that $32-billion void. So: how does a company take advantage of new opportunities created by Big Tech's data empires? Without growing too big and potentially facing the same criticisms?

LiveRamp, which my colleague Ethan Wu described as "the biggest player in open web ad targeting" is getting a little sampling of navigating this space.

"... they are very aggressively rolling out things that are making it very hard to compete with them from a technology perspective,” conceded Ana Milicevic, principal at ad-tech consultancy Sparrow Advisers.

Here's a full look at how LiveRamp is navigating the opportunity and how it looks to differentiate itself.

In other news:

Fun Fact: A virtual beer festival drew about 4 million views across social channels (as of Monday).

Need a break? Consider: if it walks and talks like a reboot, why do we call it a reimagining?

Send news tips/other interesting items to sara.jerde@adweek.com.

Please consider supporting our journalism with an Adweek Pro Subscription and gain full access to all of Adweek's essential coverage and resources.

The results were mixed, with some categories seeking spikes while others slid.

A fully reimagined virtual experience assembling the foremost brand marketers across industries to share insights, best practices and discuss the future of marketing. Featured leaders include P&G's Marc Pritchard, e.l.f.'s Kory Marchisotto, General Mill's Brad Hiranaga and more. Register today to secure the early-bird rate and join the movement on Sept. 14-17.

After Nascar and Google, Brian Albert continues to focus on closing deals.

Revenue for Demand Manager will also shrink.

Everyone, only people followed by the author or only people mentioned in the tweet.

Bottom line buoyed by subscription business, which increased 21% year over year.

Its Try On virtual lipstick AR experience is now live with over 10,000 shoppable shades.

Streamer sets up comedy-heavy original fall lineup.