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It’s true that retailers have painted a mixed earnings picture lately, but they all agree on one thing: Physical stores are still important. eMarketer has curated a Roundup of articles, insights and interviews to help you understand how leveraging location-based marketing can help bring customers in-store.
We invite you to download a complimentary copy of our Location-Based Marketing in Retail Roundup to learn:
Where retailers can place location-based digital ads with offline objectives Why technologies like geolocation and customer ID still need work How beacons can play a role in store perimeter marketing How Bloomingdale’s and Snapchat are getting shoppers to the shelves Receive your complimentary copy here.The Roundup is presented by Yext.
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