JANUARY 15, 2018

Hey there. Welcome to the WardsAuto Dealer 5 for Monday, Jan. 15. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

These days, car shoppers can log on rather than hop in for virtual-reality dealership test drives.

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People matter more than ever in the car-buying journey. Download this guide to learn why person has emerged as the new fourth P of Automotive Marketing, and how you can leverage your people to create more connections and fuel your growth.

Is the use of cameras for recording F&I transactions a good idea for auto dealerships? That depends.

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Drivers want to be able to find, drive to, reserve and pay for parking all from their dashboard, says WardsAuto Industry Voices contributor Jason Schulz.

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Survey says: Women rank the Jeep Wrangler as their top dream car, while men opt for a Tesla Model S.

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Now for the latest dealer news from CBT Automotive.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at sfinlay@wardsauto.com.

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...

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