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Pulbrook & Gould is pulling out all the stops this year

Thu 4 February 2021

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Hello, beautiful…

Belgravia florist, Pulbrook & Gould, has just launched its brand new Valentine’s range and oh boy are these blooms pretty. And why wouldn’t they be? Pulbrook & Gould is a bit of a swanky London institution you know, what with organising the flowers for things like royal weddings and shindigs at The Dorchester. Fancy.
This year they’re paying some very sweet-smelling homage to Jane Austen’s ‘Pride & Prejudice’, which sounds just about the perfect tonic if you’re missing your fix of that other Regency-era banger, ‘Bridgerton’. This new range harks back to a period when ‘floriography’ – the language of flower arrangement – was all the rage, so we’re talking blooms that wouldn’t look out of place in Pemberley itself. (Mr Darcy’s home, fyi.)
Each of the bouquets which Pulbrook & Gould’s Creative Lead Sophie Baptiste has created takes inspiration from characters and locations from Austen’s novel. That means The Darcy (a red bouquet), The Lydia (a posy in a vase), The Pemberley (a white bouquet) and The Jane (a pink bouquet). They really are quite spectacular, so if you’re looking to knock someone’s socks off this year? Yeah, one of these will work.
And because they really quite like you – yes you! – Pulbrook & Gould is offering Time Out readers ten percent off any orders over £100 (just use code ‘TIMEOUT’ at checkout from Feb 1-13). But there’s more, too. Follow them on Instagram at @pulbrookandgould and you could be in with a chance of winning one of their Valentine’s bouquets for free. Just don’t tell the recipient, eh?

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