Insider says it only wants to define views as when people actually watch its videos, instead of scrolling past them in a news feed. It's why the publisher is prioritizing 30-second video views.

For Digiday+ members: The Financial Times is the latest publisher to launch an audio daily news briefing on smart speakers like Google Home and Amazon Alexa.

With digital advertising dragged down by low conversion rates and a failure to rope in repeat customers, the direct-to-consumer bedding maker Parachute Home is trading the inbox for the mailbox.

It's so crowded in the mattress category that startup founders no longer claim to be out to disrupt the old model practiced by Sleepy's and Mattress Firm (RIP). The new model to disrupt is the bed-in-a-box.

How are marketers approaching OTT video streaming and advanced TV? We'll find out at the Digiday Video Marketing Summit. Brand and agency executives can apply here to see if they qualify for a complimentary pass.

 

Looking past Facebook's News Feed, Insider is prioritizing 30-second views over three-second views

Sahil Patel

"If we organize ourselves around three-second views, then we're probably going to make a lot of videos designed to get three-second views.”

How The Financial Times is using audio to drive subscriptions

Lucinda Southern

Since the summer, the FT has been inserting offer codes into its audio shows driving people to dedicated URLs where they can subscribe.

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4 ways agencies can drive client growth and revenue by using the "human element"

Sponsored Content resonate

Today's agencies face competition from consulting firms, a growing number of in-house shops, and smaller, more agile agencies but more data does not always create better outcomes. Uncovering the "Human Element" helps agencies and their clients understand the why behind consumer decisions to buy, choose, abandon or advocate. Sponsored by resonate.

Why DTC brand Parachute prefers direct mail to display ads

Michael Bodley

Direct mail used to be the kind of guesswork that caused the high-end textiles seller Parachute Home to turn up its nose.

Retail Briefing: The crowded digitally native mattress market is poised for consolidation

Hilary Milnes

It's so crowded in the mattress category that startup founders no longer claim to be out to disrupt the old model practiced by Sleepy's and Mattress Firm.

How thoughtful UX can benefit both users and advertisers

Sponsored Content Instart Logic

Your users demand a unique and high-quality digital experience while your advertisers demand viewability and performance from their ad spend. How can digital publications balance the yin and yang of consumer expectations and advertiser demands while maximizing revenue? Learn how here. Sponsored by Instart Logic.

The ultimate video management platform (VMP) cheatsheet

Sponsored Content Telaria

At first glance, a VMP might seem like a complex stack of disparate parts. However, having multiple pieces of vital technology housed under one roof is precisely what makes a VMP so powerful for today's publishers who are asked to juggle dozens of tools on a daily basis. Sponsored by Telaria.

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Events Title
 
October 25, 2018
Digiday Hot Topic: The Future of Entertainment
Los Angeles, CA
 
Early Deadline:
October 26, 2018
Digiday Video Awards
 
Awards Gala:
November 1, 2018
Digiday Marketing and Advertising Awards Europe
 
 

ALL EVENTS