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‘Love Has No Labels’ Celebrates Valentine’s Day With Joyous Kiss-Cam Stunt at NFL Pro Bowl R/GA 'Fans of Love' salutes all forms of love between all people By Tim Nudd The Ad Council's original Emmy-winning "Love Has No Labels" skeletons campaign was filmed on Valentine's Day in 2015, and rolled out a few weeks later. Two years on, we have R/GA's latest installment in the acclaimed series celebrating inclusiveness and diversity--this one rolling out on Valentine's Day, having been filmed at the NFL Pro Bowl...
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This New York Agency Focuses on Purpose-Driven Campaigns Oberland works with The Nature Conservancy, Juice Press and others By Katie Richards Founded in May 2014, New York-based agency Oberland's mission is to create purpose-driven campaigns for each of its clients. As Oberland founder and executive creative director Bill Oberlander explained, he and managing partner Drew Train "felt that purpose--very much like digital--is here to stay as a trend." The agency's clients include the Blue Man Group,...
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How Hearts & Science Went From Zero to Winning P&G and AT&T in 7 Months Adweek's Breakthrough Media Agency of the Year By Gabriel Beltrone The main problem with winning the two biggest media accounts in the U.S. is that once you do, you actually have to run them. In December 2015, Omnicom's Hearts & Science--at the time still unnamed--landed the lion's share of Procter & Gamble's multibrand planning and buying business. Then, after a breakneck race to hire 300...
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4 Traits Every Modern Media Agency Executive Absolutely Has to Have The role is fundamentally changing as the industry does By Doug Ray The demands on the chief marketing officer today are unlike any that executives have faced. From rapidly changing consumer behaviors to the emergence of new tech solutions and access to more data, the proven models of success are under attack. Doug Ray Headshot: Alex Fine The responsibilities of the modern marketer have now expanded so...
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DDB San Francisco Focuses on Talent and Capabilities With 2 New Hires A new head of talent and head of production By Katie Richards DDB announced two new hires in its San Francisco office today as the agency looks to invest in its talent and expand its production capabilities. Industry veteran Marla Ulrich has been appointed to head of production of the Omnicom Group agency, effective immediately. In this role, Ulrich will head up the agency's in-house production studio...
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Y&R Launches Practice to Help Technology and Business Brands Grow and Adapt Joe Rivas will serve as president By Erik Oster Y&R announced the formation of a new practice catering to technology brands and related businesses after the network established a similar practice for Healthcare last autumn. Joe Rivas will lead Y&R Technology and Business as president while continuing his responsibilities as WPP client leader for Dell, a role he has held for the past five...
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Rain, an Agency That Saw Early Success With Amazon Echo Apps, Names Nithya Thadani as CEO Aims to be 'a digital ally and guide' for clients By Erik Oster Rain, the New York-based digital agency/consultancy perhaps best known for building voice apps for Amazon's Echo, has promoted Nithya Thadani to CEO. "Our industry is facing a level of disruption that marks an era," said Rain founding partner Brian Edelman. "We have set ourselves up to embrace the changing nature of our ecosystem through Nithya's...
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