For brands, tighter budgets could have an impact on customer loyalty. We spoke with James Malia, UK MD of digital gift card company Prezzee, to hear his ideas on how brands can drive loyalty in today’s economic climate.
As the digital world begins to impact the planet, Ana Tolić, President of CMG Digital, explains how a focus on people – not platforms – delivers a sustainable digital future.
This quick guide provides an overview of consumer neuroscience and its application in digital marketing. It looks at how key concepts from consumer psychology can inform content, messaging and user experience (UX) design.
A guide to the latest trends, developments and statistics in ecommerce, providing a snapshot of what is happening right now in ecommerce and what you need to be aware of.