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Loyalty Insights

September 2021

Amazon and the Importance of Treating Employees Right at a Customer-Centric Organization

The recent addition of two new items to Jeff Bezos’s list of leadership principles aims a spotlight on employees and other stakeholders.

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Could Fewer Cookies Sweeten Digital Marketing? That Would Be a Tasty Treat.

As Google overhauls its approach to cookies, companies can make their advertising more useful to customers.

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How Do You Teach an Algorithm to Love Your Customers?

Why it’s both important and rewarding to consciously embed humanity into digital customer experiences.

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CX: By the Charts

 

Is “No Credit Card” the New Credit Card?

Younger consumers are opting out of credit cards and into digital payment alternatives.

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Three Actions for Happier, More Loyal Automotive Customers

Seemingly small interactions can have an outsize impact on customer advocacy.

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Coming November 30

Winning on Purpose

In his latest book, New York Times best-selling author Fred Reichheld, joined this time by coauthors Darci Darnell and Maureen Burns, demonstrates why enriching the lives of customers is the unbeatable strategy for business leaders.

Learn more ►

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