John,
As an experienced marketer, sometimes I have this knee jerk reaction to have an answer to everything.
Isn’t that what the client – or others in my business – expect?
However, as G. K. Chesterton said, “It's not that they can't see the solution. They can't see the problem.”
To help make sure you don’t jump too quickly into an answer/solution mindset, I highly suggest you read today’s MarketingSherpa blog post to help make sure your team is focused on the right problems: 11 questions to ask about your landing pages to increase conversion.
Read on for advice from Flint McGlaughlin, Managing Director and CEO, MECLABS Institute, to a reader who was about to launch an A/B test of landing pages, and discover key questions you should be asking about your own marketing.
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa and MECLABS Institute
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
