| | There are four primary categories of luxury shoppers: window shoppers, personal stylists, occasional splurgers, and big spenders. Luxury brands often fail their customers during the “consider” phase of their journey. 14 min read |
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| Democratization of user research makes it possible for anyone to study users. Assessment, training, coaching, and helpful resources set people and teams up to succeed. 10 min read |
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| UX professionals should share user feedback and insights with team members from other disciplines early and often. Weekly UX progress reports keep findings and progress transparent without overloading people with too much information. 3 min video |
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UX researchers use this popular method to uncover problems and opportunities in designs. 2 min video |
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Americas/Europe June 18 – June 24 Full-day courses Americas/Europe July 16 – July 22 Full-day courses US/Asia/Australia August 13 – August 26 Half-day courses Qualitative Research Series November 14 – 18 5 day course Vision and Strategy in UX Series November 14 – 18 5 day course Full event program describing all full-day UX training courses and the virtual conference format. |
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