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| Adfreak | July 19, 2017 | | Today's highs and lows of creativity |
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Lyft Colorfully Took Over a Los Angeles Car Wash to Thank Its Drivers With $1 Washes W+K New York's fun design project By Tim Nudd We're a sucker for big, fun out-of-home design projects, and this colorful Lyft stunt from Wieden + Kennedy New York certainly fits the bill. This weekend, the agency took over the La Cienega car wash in Los Angeles and gave it a makeover in the brand's colors--lots and lots of pink. Everything has been redesigned,...
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Life’s a Crazy Carousel in This Gorgeous, Tuneful Spot for Nestlé Chocolate A tasty turn by David São Paulo By David Gianatasio Some people take a roundabout approach to life, but this is ridiculous. A young office worker's grueling grind occurs entirely aboard a fantastical carousel in this musical, magical ad for Nestl? chocolate. Her ride is no ordinary amusement-park attraction. Rather, it's three stories high and consists of roomy compartments containing her apartment, her workplace, a...
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A Look Back at the Audacious Air Force One Graffiti Stunt That Put Droga5 on the Map Khari Streeter picks his three favorite ads ever By Tim Nudd David Droga was recently lionized, almost literally, at the Cannes festival for his body of work over the course of a brilliant career. A lot of that success has come, of course, at his eponymous agency Droga5--which swung for the fences with its very first piece of work in 2006, and connected in a big...
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Heinz Develops ‘Chicago Dog Sauce’ for the City That Won’t Put Ketchup on Its Hot Dogs See how it went over with the locals By Tim Nudd If you put ketchup on your hot dog, you're not really a Chicagoan. That truism is at the heart of a new Heinz campaign in which the brand leans into the Windy City's no-ketchup-on-hot-dogs establishment by trying to develop a new tomato-based "Chicago Dog Sauce." The hope is that people there actually would put this...
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Pornhub and Nina Hartley Roll Out a Sex-Ed Campaign for Seniors in Retirement Homes Welcome to 'Old School' By Tim Nudd Pornhub, the adult entertainment site, continues its mainstream SFW advertising efforts with "Old School," a sexual education video and campaign geared toward people in retirement communities and nursing homes. The elderly are becoming more sexually active than ever, but are lacking information particularly about sexually transmitted infections (STIs), Pornhub says. To rectify this, Nina Hartley--the...
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This Remarkable Bus-Wrap Ad Brings the Syrian War to the Streets of Copenhagen Amnesty emphasizes refugees' right to security from war By Tim Nudd A year after Donald Trump's googly eyes stared out madly from the wheels of a bus in Copenhagen, the Danish city has welcomed another innovative politically themed bus ad, this time from Amnesty International. The wrap makes a city bus look like a tank prowling the streets. "This is everyday life in Aleppo," says the...
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See Nike’s Irreverent Ad Congratulating Roger Federer on His 8th Wimbledon Title Spot aired right after his victory Sunday By Tim Nudd Nike's marketing playbook regularly includes congratulatory ads for individual athletes as well as sports franchises on the occasion of a milestone victory. We saw it with the Chicago Cubs last fall, and with Kevin Durant of the Golden State Warriors last month. On Sunday, it was Roger Federer's turn. The Swiss tennis star added to...
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