Macy's Reboots Rewards, Plus Overstock Bets Big On Cryptocurrency And DSW Gets A Makeover. | | | | | | | | | | | | | Need To Attract The Cool Kids? Try Renting Some | | For brands, getting the cool kids on board and attached early can be crucial to ignition. Catching the eye of the cool kids is tricky, though, and not everyone can afford to cheat by hiring Kim Kardashian to come to his or her club. But, with Surkus, an app pioneering the new field of crowdcasting, brands can now hire some fans — for the night, anyway. It sounds crazy, but, then again, nothing attracts a crowd quite like a crowd. | | |
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| | | | | | | Marketplace Mythbuster: When Global Isn’t Always Global | | Being a seller on global marketplaces looks easy, but it isn’t. Hyperwallet senior vice president of digital markets Michael Ting explains that paying sellers in every country (and in every domestic currency in which they operate) can be a regulatory and technical challenge for the marketplace — thus limiting the diversity of sellers who can attract new buyers. According to Ting, this is where the creative use of new technologies can give global marketplaces the chance to be truly global. Read More... | |
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| | | | | Apple’s $48B Dent In The Supplier Universe | | Steve Jobs famously said, “We’re here to put a dent in the universe.” With a trio of new iPhones hitting shelves in the next few weeks, a spate of mixed headlines and reviews and an unclear picture on just where demand lies, Apple’s put a $48 billion dent in the iPhone supplier universe, speaking conservatively, over just a few days. We break it down in this week's Apple tracker. Read More... | |
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| | | | | | How Restaurants Can Navigate Haters And Learn From Mistakes | | Criticism is hard to take — especially on the internet, where it can feel like the Wild West in terms of manners and decorum. Yet, looking shortcomings in the eye can enlighten a business and help it improve, so it doesn’t do to just ignore the peanut gallery. How can restaurants weed out the constructive commentary from the stuff that’s just plain mean — and often exaggerated or completely untrue? These ResTech solutions are coming to the rescue. Read More... | |
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