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Macy's Mixes Shopping With Social Video to Launch Its Holiday Campaign Includes Instagram takeovers and full-screen Facebook promos By Lauren Johnson As one of the biggest holiday marketers, Macy's has an intricate advertising plan mapped out weeks in advance before Thanksgiving.
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| Brandshare Content From Nielsen Marketing Cloud | | |
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How an Instagram Star With a Name Like FuckJerry Makes $30,000 Per Sponsored Post Though not all brands may be sold on racy content By Lauren Johnson If you follow comedy or pop-culture accounts on Instagram, chances are you've come across one of FuckJerry's memes or funny jokes while scrolling through your feed.
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Here Are 5 Hot Cultural Trends That Marketers Need to Know for 2017 Post-election inclusivity, AI, 'tech drugs' and more By Christopher Heine brightcove.createExperiences();
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Turner and Snapchat Expand Deal to Include Original Shows and a Bleacher Report Discover Channel They'll also team up on ad sales By Jason Lynch Turner and Snapchat are expanding their partnership. The new deal, announced today, will bring a Bleacher Report Discover Channel to U.S. users (it was previously only available internationally) and the companies ...
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| Brandshare Content From GumGum | | |
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Pandora's New Premium Service Lets Users Pick What They Listen To The $9.99 Spotify competitor launches early next year By Marty Swant Pandora is getting ready to launch Pandora Premium, an on-demand music offering that could let the music streaming service more closely compete with major players like Spotify and Apple Music.
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Vinyl Records Are Now Outselling Digital Downloads in the UK Marking a 100 percent year-over-year increase in sales By Christopher Heine If you thought the vinyl record's comeback story was more buzz than business, consider the latest developments from across the pond. The U.K.-based Entertainment Retailers Association, or ERA, said Monday that ...
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Instagram Users Can Now Like (and Disable) Comments Could boost engagement while curbing abuse By Marty Swant Everybody who's ever said something witty underneath a photo or video on Instagram will now have a way to get Insta-awarded.
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