Macy's Thanksgiving Parade goes virtual; Tips from Kroger's Kristal Howard; Measuring earned media; Engaging employees when morale is low; and more

DAILY SCOOP

Macy’s Thanksgiving Day parade goes virtual, Facebook launches climate change hub and Lego promises to eliminate plastic packaging

Also: Paul Rudd gives a PSA on wearing masks, Deloitte issues a visual breakdown of its performance, Amazon launches designer stores, and more.

MEASUREMENT

How Edmunds measures the quality of earned media

A look at how the consumer car shopping website quantifies media coverage.

CRISIS COMMUNICATIONS

How to communicate when morale stinks

Be transparent, and use your work to create an emotional high tide that raises every boat in the harbor.

LEADING NOW

Kroger’s Kristal Howard shares the blueprint for thriving amid disruption

The head of corporate comms for the grocery chain casts a wide net with media to deliver key messages during a time of intense disruption and innovation for her industry.

CONTENT MARKETING

Valuable content can strengthen your brand more than any promotion

Take inspiration from REI’s recent offering around campaign as the retailer experiences increased demand for outdoor gear during social distancing from COVID-19.

STORYTELLING

How Visa Canada is helping its community during COVID-19

The company looked at how small business owners were hurting during the pandemic and came up with a campaign to try and help them find new customers.

DAILY SCOOP

Microsoft loses TikTok bid, Amazon to hire 100,000 employees, and Peeps won’t be on shelves for holidays

Also: The conundrum of long-term branding strategies, print publications’ decline accelerates during COVID-19, Instagram might charge for links in descriptions, and more.

RESEARCH

Survey: Email dominates; intranets get a rebirth

A new report reveals the most used channels, what employees want to hear about most right now, and much more.

COVID-19

3 crisis PR lessons from a #CoronaBride

Events big and small have been disrupted by the COVID-19 pandemic. Here are the lessons one PR pro is taking from a more personal event that had to be reimagined: her wedding.

RAGAN AWARDS

Announcing Ragan’s Employee Communications and Top Places to Work Awards

Showcase your best internal communications work—and amazing workplace—in the premier awards program for employee communications. Enter by Friday, Oct. 23.

SOCIAL MEDIA

How you should adapt your social media strategy during COVID-19

With audiences looking for authoritative information and updates, brand managers sould invest in digital media—but stay prepared to change with the latest new trend.

EMPLOYEE ENGAGEMENT

How to track wellness initiatives’ ROI

Establish concrete goals, prioritize ‘continuous’ listening, and monitor metrics your bosses find compelling.

A DAY IN THE LIFE

Dotted Line Communications’ Aimee Clark: ‘Be ready for anything’

Here’s how this agency leader sees the landscape for the next six months and beyond—and where she sees opportunities for PR and communications pros.

STORYTELLING

Back to school for brands: Get “in shape” with a message triangle

Your brand message can be boiled down into three clear elements with this handy geometric device.