Magazine publishers with video ambitions see YouTube as safer bet than Facebook

"YouTube has been a fairly reliable place": Magazine publishers are focusing on YouTube to distribute their videos, viewing it as more reliable than the constantly changing Facebook.

After years of dabbling in commerce, Gizmodo Media Group is launching a standalone commerce site called The Inventory.

Publishers searching for subscribers need to figure out which of their site visitors are open to paying up. But that requires coordination across departments, mastering new technology and getting the organization to buy in.

Adidas Originals is trying to gain more control over its customer experience, closing stores, revising retail partnerships and venturing deeper into e-commerce.

In the latest episode of the Starting Out podcast, Wieden+Kennedy's Neal Arthur talks about why curiosity is a valuable skill in advertising.

Only four percent of digital marketers say they don't test their ads for effectiveness, but run-of-the-mill A/B testing has been failing many of them. Check out the results of a new Digiday survey, along with tips to boost your ad testing capabilities. Sponsored by Thunder.