It's a pretty obvious choice for news orgs: let people get important information. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
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Digital
 
March 13, 2020
 
 
Major Publishers Take Down Paywalls for Coronavirus Coverage
 

“This is a public health emergency. If we have information that’s important for people to read, I’m not sure how ethical it would be to keep that from them if they didn’t give me their credit card,” Jeffrey Goldberg, editor-in-chief of The Atlantic, told Adweek, noting that the outlet made some coronavirus coverage available for free on Tuesday. “We didn’t go into journalism to sell subscriptions. We went in, with any luck, to inform and enlighten the public. And help people.”

 
 
 
 
 
 
New York Times Magazine's Pages Come to Digital Life Through Google Partnership
 

Readers who hover their smartphones over many of the pages in this week’s Music Issue will have the ability to access more content, including a behind-the-scenes look at how the cover was made and playlists of the songs the magazine is highlighting in its annual review of the music industry.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Kirk McDonald Named Interim Boss of AT&T’s Xandr
 

Sources with knowledge of the developments told Adweek McDonald will lead the outfit on an interim basis and report directly to John Stankey, president and COO of AT&T and CEO of WarnerMedia.

 
 
 
 
 
Both ViacomCBS and NBCUniversal Cancel Upfront Events, Will Go Digital-Only
 

The first two media companies to pull the plug on upfronts week presentations.

 
 
 
 
 
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Twitch Partners With Comscore to Provide New Audience Metrics
 

On Thursday, Comscore announced that the measurement company has partnered with Amazon-owned live streaming service Twitch to provide audience data around Twitch content—much of which involves gaming.

 
 
 
 
 
Snapchat Introduces DIY Augmented Reality Tool for Brands
 

Snapchat is touting Lens Web Builder as the “industry’s first web-based AR lens ad production tool.” Lens Web Builder lets companies build their own AR and now can be bought through programmatic auctions instead of a flat fee.

 
 
 
 
 
 
WarnerMedia/Xandr, Discovery, Fox and The CW Scrap Their May Upfront Events
 

Like NBCUniversal and ViacomCBS, they will go digital-only due to the coronavirus.

 
 
 
 
 
Do Apple's Updated Developer Guidelines Hint at the Future of Its IDFA?
 

On the surface, Apple’s changes may not be that drastic. App owners routinely send promotional and marketing messages via push notification to opted-in users, despite it being against Apple’s pre-updated guidelines. But the sheer volume of apps makes it a hard practice to stop.

 
 
 
 
 
 
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