Major trends direct-to-consumer brands should act on now Daniella Harkins, GM at LiveRamp, discusses the major trends we can expect from DTC in the next decade.
ClickZ Daily: May 14, 2020 |
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| Good Morning! This year will be a transitional year for DTC brands as they get accustomed to the impact of COVID-19, measuring traditional ad metrics and incorporate them into existing digital operations. With that in mind Daniella Harkins, GM at LiveRamp, discusses the major trends we can expect from DTC in the next decade. Also, our writer Ashley G. Schweigert shows how post the coronavirus pandemic, marketers must evaluate how to make data-driven decisions in a world run by inbound marketing. She writes: Most companies have been impacted by the coronavirus pandemic. Making decisions from a marketing standpoint may not be easy for those who once relied on data or traditional means for gathering leads. Now is the time to prepare yourself for how marketing will look after the coronavirus, and how you can prepare for change. |
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Digital Marketing Daniella Harkins 2020 will be a transitional year for DTC brands as they get accustomed to the impact of COVID-19, measuring traditional ad metrics and incorporate them into existing digital operations. Daniella Harkins, GM at LiveRamp, discusses the major trends we can expect from DTC in the next decade. |
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Data-Driven Marketing Ashley Schweigert Most companies have been impacted by the coronavirus pandemic. Making decisions from a marketing standpoint may not be easy for those who once relied on data or traditional means for gathering leads. Now is the time to prepare yourself for how marketing will look after the coronavirus, and how you can prepare for change. Read more |
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| Digital Advertising Lana Busignani Lana Busignani, EVP global analytics at Nielsen, looks into changing consumer behaviors during COVID-19, and advises marketers and advertisers on strategies to employ, in order to maintain or increase visibility and market share. Read more |
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| Digital Marketing Louis Jonckheere Louis Jonckheere, Chief Product Officer and Co-founder of Showpad, talks about the rising era of sales enablement, and why its replacing a tired age of hectic growth and returning stability to enterprises - allowing them to safely climb their industry ranks. Read more |
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| Digital Marketing Jon Schulz Jon Schulz, CMO at Viant, discusses the key considerations for marketers as industries get a handle on the immediate crisis of COVID-19 and start looking to chart their next steps. Read more |
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| Analyzing Customer Data Kevin Mann Kevin Mann, Chief Product Officer at CallRail, shows how marketers can take a page out of the automotive industry to drive innovation in their companies. Read more |
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