The brand new Start TODAY app is the dietitian, motivational coach and personal trainer you need, right in your back pocket. It's the perfect way to lean into your 2025 goals at a slow and steady pace. You'll get daily inspiration, small changes to improve your health, meal plans, fitness videos and more.

Subscribe for $65.99 +tax per year (or $9.99 +tax per month) auto-charged until canceled. But if you subscribe to an annual plan today, you'll automatically get 30% off the first year. That's less than $5 per month for the first year! Cancel through Apple under Profile Settings. Terms apply – see below.

So what are you waiting for? Let's get started today!

Limited-time offer of 30% off the annual subscription price of $65.99 (plus tax) for the first year of your annual subscription, valid from 12/26/2024 through 1/12/2025 (expiring at 11:59:59pm U.S. Eastern Time). No redemption code necessary. Subscription includes a 7-day free trial. After the discount ends, you will be automatically charged $65.99 (plus tax)/year for an annual subscription or $9.99 (plus tax)/month for a monthly subscription until you cancel. Cancel anytime through Apple under Profile Settings. View all terms.

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