In recent years, those limited-edition sneakers have sold out quickly and then resold on the secondary markets for two or three times the original cost of the sneakers, making them less accessible to the average customer.
| In recent years, limited-edition sneakers have sold out quickly and then resold on the secondary markets for two or three times the original cost of the sneakers, making them less accessible to the average customer. A new company wants to change that. Read more below. KYX World, a subscription service for sneakerheads à la Rent the Runway, is looking to pitch millennials and Gen Z on its service as a way to access impossible-to-find limited-edition sneakers. The main measurement companies, Nielsen and Comscore, say they're trying to update and change metrics, but buyers remain frustrated by the lack of progress. The pandemic has exposed the different working needs of varying generations. Here's a look at how that might be fixed. Other things to know about Join us in Miami on November 8-10 for the Digiday Programmatic Marketing Summit, where we’ll bring together senior leaders from top agencies and brands for a candid discussion on where they’re investing across platforms and the tools they’re using to do it more efficiently. Brands looking to create better CX are turning to headless commerce systems. In this guide, learn experts’ key steps, considerations and benefits for this type of system. Sponsored by Arc XP. Data is powering better strategies for how fast holiday purchases must ship, highlighting what’s getting delivered faster than needed, and what’s still moving too slow. Sponsored by Google. | | |
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