| "We've been stuffing content with ads for way too long." As viewing shifts to digital and video-on-demand platforms, TV networks like NBCUniversal and Turner are reducing their commercial loads. From Digiday magazine: Media executives, once hesitant to publicly criticize platforms like Facebook and Google, are now speaking out against them. Subscribe to Digiday+ to learn what prompted this change. Also from the magazine: NBCUniversal's Linda Yaccarino says the media needs to get moving on solving problems like brand safety, lack of transparency and media measurement. "You can't carp on about transparency [as a marketer] unless you do something about it." David Wheldon, chief marketing officer for Royal Bank of Scotland, shares why the bank is bringing more of its programmatic advertising in-house in this Q&A. On the latest episode of Starting Out, Jeff Dachis, founder of diabetes management app One Drop and co-founder of Razorfish, discusses his career path, from his days as a self-described provocateur to starting One Drop. How does a company known for service and personal touch leverage AI to enhance the experience? At the Digiday AI Marketing Summit this April, hear from USAA's chief data and analytics officer Eric Smith about how AI is being used to expand the financial services group's ability to service the needs of the digital customer. Reserve your spot today. |
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| Sahil Patel Fewer commercials are coming to a TV near you. |
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| Lucia Moses It used to be that criticizing the mighty platforms was something media executives would only do behind closed doors, in hushed tones. |
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| Sponsored Content Braze For those who work in data, GDPR compliance is nothing new. But if you’re not familiar with this European digital privacy code, now is the perfect time to get GDPR smart. Sponsored by Braze. |
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| Lucia Moses The NBCU sales chief challenged the notion that traditional media is held to higher advertising standards than the tech platforms are. |
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| Max Willens Reddit is expanding its publisher relations team and working on ways to collaborate. |
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| Sponsored Content Beeswax With household names such as American Express, L'Or?al, and Netflix taking their programmatic operations in-house, an increasing number of brands are now wondering: should we do the same? And more importantly: WTF is in-house programmatic? Sponsored by Beeswax. |
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| Sponsored Content Viant By surveying 250+ brand-side marketers about their opinions of people-based marketing, they share how they are implementing it currently or plan to implement people-based campaigns in the future. Get the guide. Sponsored by Viant. |
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