Make your presentation sparkle; Ticketmaster rethinks crisis response; PR expertise's value; Scientific secrets to influence colleagues; and more

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Top stories for 09.21.18

Marketing
Infographic: Pro tips for creating a top-notch presentation

The thought of speaking in front of people strikes fear in the hearts of many. This guide offers tactics for tackling your next public address, regardless of experience level.

	Crisis Communications Amid outcry over enabling scalpers, Ticketmaster revises its messaging A blockbuster CBC report reveals a lucrative back channel for ticket reselling. After an initial shrug, the massive vendor has vowed to crack down on the practice. Critics aren’t buying it.

	From the Archives How much is your PR expertise worth? Whether you charge a set price for particular duties, you opt for an hourly rate or you work on retainer, your pricing should reflect the value you bring to your clients. Here’s a guide.

	Marketing 11 ways to apply brain science to persuade your colleagues (and bosses) More than a little psychology goes into navigating the workplace shoals, and when it comes to requesting resources, mastery of the emotional tiller wins the day. Take these tacks for success.

	Ragan Insider Why content strategy and measurement are a match made in heaven Become a Ragan Insider and expand your skills in these crucial areas with FREE access to two virtual summits at a total value of more than $850.

	From the Archives 3 ways to turn online reviews into storytelling gold The positive things consumers say about your organization and its products and services can help you identify tales and experiences to connect with your audience.

	Awards We want to see your nonprofit videos, campaigns and annual reports Enter PR Daily’s 2018 Nonprofit PR Awards. The final deadline for this program is Sept. 28.

	The PR Industry A mix of skills—new and old—that PR pros must master PR pros must adapt to new tools and trends, but some tactics never go out of style. Here are four skills every PR pro should cultivate.

	Content Marketing 5 ways a tech company shaped content to boost its profile Zebra Technologies makes barcode scanners, hospital technologies and chips in NFL shoulder pads. Here’s how it branded itself as a leader in the ‘Internet of Things.’

	Communications Training Ragan Training makes it easy to offer new ideas Answering the call for a fresh approach can be as simple as a yearly subscription. Become a member by June 15 to save $300!

	Media Relations 6 tips to ace your broadcast performance Local TV appearances can be a great way to boost your visibility in your community. Here’s how to make sure your message shines through in this highly structured environment.

	Content Marketing Tips from Google for revving up—and measuring—your content momentum Google’s business isn’t limited to search engines. What are the lessons of its major content marketing machine?

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