Make your supporters your main focus

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A New Approach to Storytelling: Put Your Donors First
Understanding your target audiences can help your nonprofit tell more effective stories, raise more money, and inspire people to take action on your behalf.
In our latest case study, Audience Personas for Nonprofits, we go into detail about how the Make-A-Wish Foundation took a closer look at its audience to better understand their way of thinking, what they wanted, and how they could best serve them.
This effort not only helped the Foundation become more effective in its storytelling, it also helped improve internal communications, build better relationships between the national office and its chapters, and foster a culture that made the nonprofit’s key audiences a central part of its identity.
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