Digital, Physical Both Matter in Customer Experience

Times change, and so does technology. But the customer experience will always be the driving factor at car dealerships.

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'We See It Every Day'

Consumers’ desire to own vehicles is “alive and well,” says NADA Chairman Mark Scarpelli

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CDK Doesn’t Want to Be All Things to All People

In a strategic pivot, the car-dealership digital services provider acknowledges the need for third-party partnerships to create a seamless customer experience.

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