Making inroads in the growing Hispanic market

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How to build your professional support system | Making inroads in the growing Hispanic market | Instagram adds ad options with reminder, search formats

Created for newsletter@newslettercollector.com | Web Version

March 23, 2023

Top News

How to build your professional support system You need people to lean on, guide you and hold you up. Everyone needs encouragement. Everyone needs feedback. And everyone needs fun. Full Story: REALTOR® Magazine/The Lounge (3/16)

	The Perfect Pre-Listing Packet Template If you want to stand as out as THE trusted listing expert in any market, you need to add our Pre-Listing Packet to your arsenal. It'll ethically sabotage your competition, establish you as a trusted expert, and even attract new listings. Download Now >>

Best Practices in Sales & Marketing

Making inroads in the growing Hispanic market Understand the history and importance of homeownership in the Latino community to better meet the needs of this powerful economic force. Full Story: REALTOR® Magazine (Oct. 4, 2021)

Instagram adds ad options with reminder, search formats Instagram is rolling out Reminder Ads for brand announcements and events, giving customers who opt in three notifications via the platform's feed. The company is also testing ads tailored to businesses and product and content searches that appear within user feeds. Full Story: TechCrunch (tiered subscription model) (3/21), MediaPost Communications (free registration) (3/21)

LinkedIn expands scheduling, Pages capabilities

(Pixabay)

LinkedIn users can now create Page posts and schedule them to go live via a native tool without needing a third-party app. Other Page updates include LinkedIn Audio Events for live conversations without video, automatic posting of new jobs and enabling Pages to follow other Pages. Full Story: MarTech Today (3/21), Social Media Today (3/21)

Real Estate Trends

Bank failures may cause commercial lending to tighten Regional lenders support the majority of commercial loans. Recent banking disruption could prompt them to pull back, says NAR Chief Economist Lawrence Yun. Full Story: REALTOR® Magazine (3/23)

How the farmhouse went modern and found staying power While some of the style's classic elements have fallen out of favor, this design trend continues to evolve to meet consumers' needs. Full Story: REALTOR® Magazine (3/23)

Entertaining, outdoor living expected to rise this year Outdoor living and entertaining may notch up this year, as a volatile economy has left 60% of consumers cautious about discretionary spending and 59% hesitant to embark on nonessential traveling, a Numerator study finds. "If consumers are reluctant to spend a lot of money outside the home when the economy is worrisome, they may see upgrading the outdoor living part of the homestead as a bargain given the money saved recreating and eating at home versus traveling and eating at restaurants," Mike Duff writes. Full Story: HomePage News (3/21)

Technology & Innovations

Sophisticated finance tools are now available to all Because small-business finance "can be a strategy for forecasting future scenarios and success goals," it's time to adopt the kinds of tools previously available only to Fortune 500 companies, argues Irana Wasti of financial automation services company BILL. "Investing in these new tools can take time, but it's worth it for business owners and accountants who want not only the 'what', but also the 'why' behind their cash flow," Wasti writes. Full Story: CPA Practice Advisor (3/21)

Business Wellness

Improving security starts with 2-factor authentication Small and midsize businesses are wrong to think they couldn't be the targets of cyberattacks, writes Grayson Milbourne, security intelligence director for OpenText Cybersecurity. In this commentary, Milbourne lays out a roadmap for defensive tactics, starting with controlling access through two-factor authentication. Full Story: Forbes (tiered subscription model) (3/21)

Fair & Equitable Housing

Renter aid, home construction help address affordability Eric Anthony Johnson, president and CEO of nonprofit developer Aeon, and Adam Duininck of the North Central States Regional Council of Carpenters advocate for direct renter aid and new construction as tools to address the shortage of affordable housing in Minneapolis. "In short, the forces of housing supply and demand are driving up rents just as the full impacts of an inflationary economy take hold," they write. Full Story: Star Tribune (Minneapolis-St. Paul, Minn.) (tiered subscription model) (3/22)

Legislation & Regulation

How the Fed's interest-rate hike affects consumers The Federal Reserve lifted the target federal funds rate by a quarter of a percentage point, continuing its inflation fight amid recent disruption in the banking sector. While the increase was modest compared with some of the previous rate hikes, consumers may still feel the impact on their credit cards, savings accounts and certain home loans. Full Story: CNBC (3/22)

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About The National Association of REALTORS®

The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.

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Arbeid | Werk Recht Diensten | Vakmensen Zakelijke goederen Financieel Beurs I Beurzen Zzp | Zelfstandige zonder personeel Personeel Kantoor Marketing Retail Detailhandel Industrie