HOW WE DID IT

How interviews should have a 'tweetable' soundbite

The former global communications and public relations lead for OkCupid shares how the brand broke through a changing media landscape and crowded market—with just one interview.

PR INDUSTRY

The value of PR has never been more clear

Here’s how you can use modern technology to show the impact of your efforts to build awareness and drive business outcomes.

LEADERSHIP COMMUNICATIONS

How comms pros must embrace stakeholder capitalism

By pushing execs to prioritize ESG, employee well-being and workplace inclusion, comms pros can bolster their organizations—and rise to new levels of influence.

RESEARCH SNAPSHOT

Report: Happiness a key emotion for TikTok content

New research from Semrush highlights what makes content more likely to find viral success on the short video platform.

LEADERSHIP COMMUNICATIONS

4 pillars for new leaders to build trust

Joining senior leadership comes with all kinds of new challenges. Here’s how you can rise to the occasion.

THE WORKPLACE

5 ways to nurture a culture of gratitude in the workplace

Leaders and internal communication professionals play an important role in creating an environment where employees feel valued for who they are—and not just what they do.

WRITING & EDITING

5 content creation lessons from the Beatles’ ‘Get Back’

The Fab Four are the subject of a new documentary from Peter Jackson on Disney+. Here are takeaways for content creators and PR pros, so they too can ‘let it be.’

MARKETING

Stuck on messaging? Start by asking, ‘Who cares?’

If content creators are laser focused on value for the end consumer, they are less likely to suffer writer’s block.

DAILY SCOOP

Relief orgs tweet support following tornadoes, more Black employees received C-level promotions in 2021, and how Patagonia used its CEO to share core values

Also: FTC warns shoppers against gift card scams, Peloton responds to HBO product placement, and more.

RESEARCH

Survey: Company leaders divided on who should oversee internal comms

The responsibility of employee messaging often falls to different positions at many companies.

LEADERSHIP COMMUNICATIONS

The 5 best books of 2021 for leaders

In thinking about the challenges of the year ahead, here are five books that are a must-read for communicators and business execs.

CRISIS COMMUNICATIONS

What's on your crisis communications checklist?

Workshop’s free guide offers tips, templates and must-haves so you’ll never face a crisis unprepared.

DAILY SCOOP

Met museum removes Sackler name, communications areas CEOs value most, and Netflix launches brand journalism site

Also: Omaha Steaks launches meaty holiday campaign, Retail CEOs urge congress to curb illegal third-party sales, and more.

SOCIAL MEDIA

How entertainment-based marketing wins TikTok audiences

As interest in the short-video platform grows, here is how brand managers are finding success right now.