Econsultancy Pulse
Wednesday 30 January 2019 | View in browser
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Top story
Implementing a marketing automation platform: three tips from the experts
Rebecca Sentance dives into Econsultancy's new Marketing Automation Best Practice Guide and delivers some expert insight into the daunting task of implementing a marketing automation platform.
Four useful social marketing tools you might not have tried
10 examples of great travel marketing campaigns
A day in the life of… founder and CEO of Smartology
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Inbound marketing has proven to be a great strategy for helping prospects find you. But how are B2B marketers using inbound and outbound tactics? While inbound surely is an efficient portion of an overall marketing strategy, inbound tactics alone are not enough to drive a business. Find out how marketers are leveraging inbound and outbound together for a dual-powered marketing strategy.
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Featured Reports
The Digital Outlook: What’s hot for marketers in 2019?
Econsultancy’s Digital Outlook report delves into topics that marketers may not have engaged with in 2018, but should do in 2019. The topics discussed are mostly tactical, highlighting emerging technology and processes across disciplines such as search marketing, data and analytics, and ecommerce.
 
A Guide to Digital Marketing Tools
Gain an overview of 60 popular and peer-recommended tools across four main categories: content and experience, data, analytics and insights, email and marketing automation and social media and customer relationships. This report will help you make efficient decisions about the online marketing technology products that are most likely to add value to your digital marketing efforts.
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Your existing customers are your greatest asset. Their loyalty to your brand can help drive new customer acquisition. However, few companies successfully drive advocacy through a dedicated referral programme. Either because of a lack of experience or limited development resource. Sound familiar? Find out how you can make referrals a significant channel in your marketing mix.
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Training
Fast Track Digital Marketing (2 days)
London, 6th - 7th February
NEW! Digital Leadership
London, 13th February
Paid Social
London, 13th February
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Latest Jobs
EMR
Paid Search/PPC Specialist (Italian)
Better Placed
Web Project Manager
Better Placed
eCommerce Trading Manager
Michael Page Digital
SEO Executive
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Contact us
Econsultancy London
Wells Point, 79 Wells Street,
London, W1T 3QN, UK
 ‌ +44 20 7970 4322
 ‌  Econsultancy New York
205 Hudson Street, 7th Floor
New York 10013, United States
 ‌ +1 212 971-0630
 ‌  Econsultancy Singapore
International Plaza
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Singapore, 079903
 ‌ +65 6909 9510
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