Making social media accessible for all and telling ESG stories without those three letters

The Daily Scoop: Victoria’s Secret works to be a better model of brand inclusivity

Plus: Jimmy Fallon allegedly apologizes to employees over a bad work environment, consumers boycotting brands are down from 2021 due to inflation constraints.

Accessible content basics for social media and PR pros

Reach more people and ensure inclusivity with these tips from Alexa Heinrich.

6 questions with: Anouk Morin of Ditto PR

Anouk Morin shares the best advice she’s ever received.

How to tell ESG stories without those three little letters

Use the journalistic tools of reporting and storytelling to blunt backlash over your Environmental, Social and Governance practices.

The Daily Scoop: The metaverse lives on (by other names) as brands connect with consumers in gaming spaces

Plus: Beyoncé goes for the silver look, and brands and fans respond; climate change keeps weather-dependent brands on their toes.

Member Content

3 simple constructs to help improve anything you’re writing

These structures and templates will help hone your thinking, reporting and writing to turn out a finished product that achieves your business goals.

The secret to financial PR success: 5 practical tips for aspiring pros

It's not nearly as scary as it may seem.

The Daily Scoop: Sen. Minority Leader Mitch McConnell leaves health reputation to chance

Plus: Elon Musk unironically sues the Anti-Defamation League for defamation, undeterred Burning Man attendees get burned by bad weather.

What college students think of Threads, changes to X

There are strong emotions on all sides.

How brand-creator partnerships are evolving

Brand and government leaders explain how they team with influencers and creators to reach people as the attention economy shifts.

The Daily Scoop: Anheuser-Busch, Uber and MADD want college kids to come back alive in new campaign

Plus: Smash Mouth’s Steve Harwell remembered, Atlanta magazine editorial rift.

Why words are a secret weapon in the fight against climate change

And they're only going to grow more important.

New social media features and updates you need to know this week

New features from X, Meta, TikTok and more.

Before your brand posts on social about 9/11, read this

The pros and cons of brands getting involved with commemorating the terrorist attacks.