Making your marketing stack deliver more value during a global crisis David Greenberg, SVP of marketing at Act-On , highlighting the need for technology solutions that help brands do more with less and shows them how to reevaluate and optimize their marketing stack during an ongoing crisis
ClickZ Daily: July 24, 2020 |
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| Happy Friday! Today we have David Greenberg, SVP of marketing at Act-On, highlighting the need for technology solutions that help brands do more with less and showing them how to reevaluate and optimize their marketing stack during an ongoing crisis. He writes: From budget cuts to lay-offs, marketers are being pushed to take a long, hard look at their marketing stacks and increase performance. But, reassessing your stack’s value isn’t just about cost per lead, it’s about finding what solutions provide a stellar customer journey. Also Oracle Retail Solutions Director, Mark Lawrence explores why a data-driven mid-year evaluation will be the key to success for brands. “Today, it’s about incorporating retail science into your operations to give shoppers exactly what they want and when they want it,” says Mark. “Leveraging retail analytics and emerging technologies, such as AI and machine learning, to make keen business and marketing decisions is integral to success.” Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this 15-second survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Digital Marketing David Greenberg You need technology solutions that help you do more with less. Learn how to reevaluate and optimize your marketing stack during an ongoing crisis. |
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Data-Driven Marketing Mark Lawrence Oracle Retail Solutions Director, Mark Lawrence explores why a data-driven mid-year evaluation will be the key to success for brands. Read more |
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| Digital Advertising Anna Kuzmenko Gen Z is crucial for businesses that want to succeed in the next decades. Anna Kuzmenko, COO at Fiksu, suggests some ideas on how to market to the youngest buyers on Connected TV. Read more |
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| Data & Analytics Jacqueline Dooley From predictive analytics platforms to tools that automatically route the right leads to the right person, martech is helping companies overcome data paralysis. Read more |
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| Emerging Technology Niclas Bergstrom Niclas Bergstrom, CEO of ReadSpeaker, explains how voice technology and voice-enabled solutions have evolved in light of the coronavirus pandemic. Read more |
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Campaigns Google Shopping has always been a bit of an enigma to non-paid media experts. Unlike Search ads, with Shopping there are a lot of variables involved in how your products show, what you rank for and how much you pay for specific search terms. Download now |
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| Analyzing Customer Data Browser Push Notifications are clickable rich content messages sent to your device by a website or a web app. Web push notifications can be delivered to your subscribers’ device, mobile or desktop, even when they are not on your website. Download now |
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