Customer behaviors continue to shift in the direction of holistic brand experiences, which is forcing fashion brands to adapt to new circumstances and expectations by creating more resilient, connected, and transparent value chains that deliver on the brand promise, regardless of industry challenges. This is no small undertaking, as it requires brands to create and nurture a digital ecosystem that provides partners with the ability to link systems, processes, data, departments, employees, and other participants from the outside-in to form a unified, end-to-end network. These collaborative networks do more than just address consumer needs and can help brands create a more resilient and innovative operational strategy.

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