DAILY SCOOP

Disney faces LGBTQ+ test, Facebook accused of sharing abortion-related data and low levels of trust in CEOs

Also: Away luggage company uses old TikTok trend to get fresh engagement.

PR

The pandemic isn't over. Here's how PR agencies can help guide clients.

Seven tips for building resiliency for an uncertain future.

PR

How to best manage your communications contractors

EMPLOYEE ENGAGEMENT

Top trends for internal comms pros to consider

Employee experience tops the list in ContactMonkey’s survey findings

SOCIAL MEDIA

‘Purpose over presence’: Spotify’s global head of social media marketing on when to join new networks

Avoid leaving your digital platforms to gather dust by putting purpose ahead of all.

DAILY SCOOP

Tech companies rescind job offers, Amber Heard on social media’s power and Americans’ opinions on cancel culture

Also: An epidemiologist uses Bieber’s recent diagnosis to educate Twitter users.

SOCIAL MEDIA

The benefits of micro and nano social media influencers

Bigger isn’t always better.

DAILY SCOOP

Starbucks CEO faces legal trouble, Google says bots aren’t sentient and investors pick profit over ESG

Also: Spindrift’s take on the “balsamic Coke” TikTok trend.

MEASUREMENT

How to 'speak CEO': 3 surprising measurement tips

Flashy KPIs and vanity metrics might make your boss happy, but they won’t optimize your communications. Here are three more strategic—and surprising—ways to quantify your value.

PR

Quantity is the most novice form of PR measurement. Track this instead.

Quantity doesn't actually tell you anything.

MEDIA RELATIONS

7 tips from a former editor on getting earned media

You've written a great story. Here's how to get it placed.

DAILY SCOOP

Twitter implosion at WaPo, CEOs call for gun safety and everything is more expensive

Plus why influencers are charging much more for their services — and what to do about it.

RAGAN AWARDS

Kraft Heinz turned an employee's message into a viral YouTube hit

Kraft Heinz’s ‘We Got You America’ became a hit on YouTube and earned media coverage across the country. It’s won in the ‘Media Relations Strategy: Innovation in Media Relations’ category of Ragan’s 2021 Media Relations Awards.

THE FRIDAY REPORTER

A political editor's view on primary day 2022

An extremely Jersey episode of The Friday Reporter.