Good morning, Marketer, are you thinking about the future?. The metaverse isn’t here yet, but we’re making it now. That’s what contributor Lisa Peyton reminds us in her thoughtful manifesto about a framework for building an open network of interconnected virtual worlds. Marketers and users will each play a part in the creation of the future metaverse. To make it sustainable, the spaces will have to be inclusive and meaningful. Chris Wood, Editor |