Dear Readers,

What a show! Have you been to Cosmoprof Worldwide Bologna? It was definitely packed with innovations and news. I'm still sorting out all the material I took home from there.

And there's no break in sight! In just two weeks, in-cosmetics Global will start and give us all the news and insights from the ingredients and formulations sector!

But in the meantime, here are some trending stories for this week:

Happy reading!

NEWS

Trends and innovations you need to know.

Market

20 years of beauty

To honor its 20th anniversary, the company created a special logo: the stylized heart is the central symbol and embodies the passion and dedication Gotha Cosmetics puts into every formula.
This graphic element represents the soul of the company, the driving force that pushes to perfect every detail and care for every aspect of the work, from sourcing raw materials to creating products that meet the needs of every customers, today as twenty years ago.

For the 2025 campaign, Gotha Cosmetics wanted to take a bold step by showcasing the true faces behind the company, the real team members. Instead of traditional models, the photographic campaign features authentic women who embody the essence of beauty and reflect company’s culture. The result? A dynamic campaign that celebrates inclusivity and breaks through traditional makeup rules.

Ingredients

New natural version

For several years now, consumers have been looking for formulas that present a high rate of naturality while providing a unique experience. To meet this demand, Seppic has explored the possibility of formulating a natural version of their patented "Geltrap" technology.
The "Geltrap" is a patented technology creating cold-processed gel-in-oil emulsion that can be achieved with a low shear equipment. Extra-rich in water, it offers various viscosities but also the ability to stabilize all types of oily phase and provides an emollient sensation, a protection against dehydration and water resistance. It also presents benefi ts for specifi c applications such as providing an

Market

Dedication to pioneering solutions

Croda, the company that uses smart science to create high-performance ingredients and solutions that improve lives, today announces its participation in in-cosmetics Global 2025, during the year when the business is celebrating 100 years of smart science. 

“As we celebrate 100 years of Croda, we reflect on our legacy while embracing the future with a renewed commitment to innovation, excellence and sustainability;" said Helen Jeremiah, Global Vice President – Marketing, Consumer Care.

in-cosmetics Global serves as a hub for industry leaders, bringing together suppliers, manufacturers, and researchers to explore emerging trends, scientific discoveries and market demands. Croda’s presence at the event underscores its dedication to pioneering solutions that share the industry’s next chapter.

EVENT CALENDAR

Shows you shouldn't miss.

In-Cosmetics Global

8-10 April 2025
www.in-cosmetics.com

LuxePack New York

7-8 May 2025
www.luxepacknewyork.com

NYSCC Suppliers Day

3-4 June 2025
www.nyscc.org

Makeup In Paris

18-19 June 2025
www.makeup-in.com

TREND UPDATE

Ideas, thoughts, critics, trends, forecasts - what the industry talks about.

Antonia Benvegnù, Cosmoprof/ Cosmopack

"For professionals eager to stay ahead of trends and shape the future of beauty, Cosmopack is the place to be. Here it’s all about the latest trends! 
From raw materials and ingredients to formulation, from machinery and automation solutions to packaging, private label, contract manufacturing, and full-service solutions, the exhibition showcases the most groundbreaking and sustainable innovations shaping the market.
Taking place from March 20th to 22nd, 2025, Cosmopack exhibitors will unveil the latest breakthroughs from their R&D departments, offering a preview of the next-generation beauty solutions set to define the industry in the coming months. Expect to see pioneering ingredients and bio-tech solution, with brands focusing on new chemicals or waste from the food industry being used for their effects on skin and personal care. Cosmopack will unveil cutting-edge and multi-sensorial textures and formulations, focusing on neurocosmetics principles and aromatherapy. 
Further to that, sustainable, low-impact packaging innovations will be the protagonists of the next edition, such as refillable or recyclable proposals, thus offering a preview of the new solutions that brands can launch to answer to the need of more responsible consumers." 

Out now: Find news and more in COSSMA 03/2025

Sun protection isn’t just for beach days–it’s a daily must.

Read in this issue’s Close-up about trends in multifunctional sun care, innovations in UV filters and the newest findings about mineral filters