Marilyn Monroe said that before going out for the night, she would put on all her jewelry and then remove one piece. She knew less is more and too much is superfluous — a rule that applies to martech as well.
For marketers, this is the efficiency paradox. Jaimon Hancock explains that’s the point where more tools and tactics stop helping and start hurting. He also explains what you can do about it.
We’ve started the countdown: Only seven days until the MarTech Conference, our free, online confab about how to do better marketing. See the agenda here and get your free pass.
Wondering why the online MarTech Conference beats most in-person events? Our Editorial Director explains.
Constantine von Hoffman
Managing Editor