Shoppers are shifting to e-commerce in unprecedented numbers, and brand marketers are in hot pursuit. Brands are now branching away from traditional shopper marketing techniques and placing ads directly on e-commerce sites and apps. In the process, they’re tapping into retailers’ vast supply of offline sales data to drive attribution.

In this comprehensive new guide featuring interviews with Unilever, HP and Peapod, we’ll define and explore digital retail media, unpacking the technologies and innovative techniques that are driving its evolution. 

Download this guide to learn:

• How advertisers are using search tactics to drive direct response and cross-selling on retail platforms
• How brands are using retailers' offline data to fuel online attribution
• Why marketers are expanding their digital retail advertising footprint beyond Amazon