Today we have a new research by Gartner which shows that marketers are only utilizing 58 percent of their martech stack’s potential.

The report found that 29 percent of marketing leaders believe personnel training is a major impediment to increasing the effectiveness of their stacks. Another 27 percent say either integration between technologies or recruiting talent is the biggest obstacle.

We also have an engaging story about the renaissance of contextual targeting. In an advertising landscape transformed by data privacy and tech giants, contextual intelligence will become the dominant form of targeting and is already making both targeting and brand safety more effective.

Also ICYMI:

• AirDroid Business, a leading provider of mobile device management solution for businesses, announced its digital signage capabilities for SMBs looking to implement digital ad initiatives as part of their advertising and sales strategies.
• Vibenomics, provider of place-based audio experience solutions and the industry’s first audio out-of-home (OOH) programmatic advertising marketplace, announced it has closed $5 million in new funding.
• Samsung XR has teamed up with concert livestreaming company LiveXLive Media to provide live augmented reality and virtual reality music experiences on Samsung smartphones.
• 73% of US and 81% of UK consumers’ product purchases are inspired by visual inspiration, according to ViSenze report.