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Why Brands and Agencies Are Preparing for the Era of 6-Second Ads 2018 is the turning point toward snackable spots By Christopher Heine Let the upcoming fourth quarter be known as the incubator phase of the six-second video ad unit, a few industry players echoed in recent days. Next year, they say, it's go time. The format has built up buzz since Google threw its stake in the ground when the best examples of its six-second hackathon were...
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