🎛️ Marketers are spending more on tech and getting less from it

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Should AI attempt to do absolutely everything?

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Aug 29, 2023

Good morning, Marketer, are you getting the most from your tech stack?

Marketers are only using a third of their tech stack’s capabilities, says Gartner, down from 42% last year and 58% in 2020. That’s bad all by itself, but what’s even worse is it comes as spending on marketing tech has skyrocketed. Why is this happening? What needs to be done? You can find out in our article here.

On a happier note: With autumn fast approaching, young marketers’ thoughts are turning to the upcoming MarTech Conference, which is only a month away! OK, some of them may be thinking of other things as well. They wouldn’t be, though, if they checked out the free and online event’s just released agenda! See who is speaking and what topics are being discussed today!

Constantine von Hoffman,
Managing Editor

Marketing technology

Martech implementation: 3 tips for cross-functional alignment

Seeking commitment and getting alignment are critical to ensure teams understand how the new solution will transform the way they work.

Marketing technology

Marketers are only using one third of their stack’s capability

Stack utilization continues to drop even as martech spending continues to grow. The reasons: Lack of training, increasing complexity and no one authority.

Marketing artificial intelligence (AI)

Should AI attempt absolutely everything?

Just because it can be fun seeing what AI will do with a prompt, it's not necessarily helping with your marketing. Stop and think.

Data

Let data be the biggest driver behind your advertising strategy

Dun & Bradstreet's SVP of digital audiences discusses why B2B and B2C buying behaviors have changed and why accurate data is the key to staying ahead.

Data

Report: Get better quality B2B marketing data

Get this report today to learn how to improve customer experience, business outcomes, and overall data quality.

B2C marketing

Meta launches new tool to track branded content campaigns

With the new Meta Ads Library, you can now search for branded content to gain insights into your competitors' marketing strategies.

Customer experience

Using AI to improve customer experience and customer journey orchestration

Instead of depending on segments to drive messages and experiences, AI tailors to individual customers at scale.

MarTech special reports

Marketing attribution & performance management platforms guide

MAPM platforms help marketers demonstrate ROI and allocate future spending to bring it in line with business goals. They have implications for every aspect of your marketing operations and business.

Data

Data analytics: Your stack’s past and limitations

Understanding your martech stack's evolution makes working with data analysts more efficient.

Senior-marketers unite

Explore the MarTech agenda!

More than 45 expert-led sessions, eye-opening keynotes, interactive Q&As, and invigorating Coffee Talk meetups — all yours for free — live and on-demand.

See the agenda