Also: Popsugar's Play/Ground and the publisher event model in 2023 Marketers have reservations about engaging in a high-stakes game called “Trust the Robot,” wherein they relinquish their valuable data and control over how their campaign goals should be achieved to AI systems.
| Marketers have reservations about engaging in a high-stakes game called “Trust the Robot,” wherein they relinquish their valuable data and control over how their campaign goals should be achieved to AI systems. Additional coverage: This year, Popsugar pared down its health- and wellness-centric event from a two-day, 15,000-person festival to a one-day, 600-attendee affair that it hosted on June 2 in Los Angeles, as documented in this video. Can open-exchange programmatic ever overcome its reputation as a source of low-quality inventory? Is its main attraction simply the fact that its cost-per-reach is much lower than PMPs that often lack scale? Or is there a middle way? More in this Digiday+ Media Buying Briefing. Tremor International rebrands as Nexxen amid steepening competition in ad tech. Digiday sibling WorkLife took some of the most common AI misconceptions that have created a sense of panic and debunked them in this myth buster. Other things to know about As publishers work with brands and agencies to grow commerce content, they’re embracing solutions and partnerships that drive substantial revenue. Sponsored by impact.com. Retail media is a medium any industry can leverage, from travel to finance and more. Furthermore, by engaging retail customers with endemic and non-endemic products, they can grow awareness, drive engagement and capture conversions. Sponsored by Best Buy Ads. Apply to become a member of the Digiday Research Panel and get exclusive access to industry research and analysis in exchange for participating in anonymous surveys. | | |
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