Whether you’re trying to go after the masses on TikTok, Instagram, Snapchat or YouTube, the common theme is that for ads to do well on the platform, they must be “authentic.” Whatever that means.
Marketers continue to chase 'authenticity,' but what is it? Whether you're trying to go after the masses on TikTok, Instagram, Snapchat or YouTube, the common theme is that for ads to do well on the platform, they must be "authentic." Whatever that means. Additional coverage: This week's Digiday+ Future of TV Briefing looks at how news organizations plan to cover next week's U.S. midterm elections on TikTok. A study by MMA Global found that responsibilities for chief digital officers have spread horizontally across most businesses, and they are charged with improving business performance as much as transforming business practices. News apps and aggregators are rolling out new features ahead of the midterm elections to improve the way content is packaged. Riot Games' social-first campaign for its popular mobile game "League of Legends: Wild Rift" is entirely devoid of paid media, the usual backbone of traditional digital marketing. You would think seeing an ad everywhere is plain annoying, but research shows people actually engage better when they see an ad on several platforms. Other things to know about Join us virtually on November 10 for the Digiday Future of TV Programming Forum where we’ll bring together top media executives to discuss how they're producing streaming shows and short-form video and distributing programming across multiple services and digital platforms. Watch this on-demand webinar to learn how to improve marketing spend efficiency with actionable testing ideas. Sponsored by AB Tasty. A customer-centric creative approach combines learnings from past campaigns with audience insight specific to creative elements. Sponsored by Amazon Ads. | | |
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